Real Estate Content Calendar Template: A Working 12-Month Plan for Solo Agents

Most "real estate content calendars" you find online were written for SEO traffic, not for working agents. They list 200 topics across the year and assume you have a marketing team. The version below is what a solo agent can actually keep up with: 12 monthly themes, a tight weekly cadence, and a content mix that compounds across blog, GBP, and email.

The structure is calibrated to the cadence from How Often Should Real Estate Agents Publish Content: two long-form blog posts per month, three Google Business Profile posts per week, two newsletters per month. About 45-90 minutes of work per week if you have a content tool, 15-25 hours if you write from scratch.

The 12 monthly themes

Each month gets a theme. Every piece of content that month draws from it. This is what makes a content calendar feel coherent instead of random.

Month	Theme	Why this month
January	Year-end market review + outlook	Buyers and sellers are planning the year.
February	First-time buyer programs and tax credits	Tax season + spring market prep.
March	Spring listing prep for sellers	Spring market starts in earnest.
April	Strata documents and condo buying due diligence	Active buying season for condos.
May	Neighborhood deep-dives	Buyers are touring; capture neighborhood searches.
June	Family-buyer content (schools, parks, summer plans)	School-year transitions.
July	Summer market commentary	Slower month; thought-leadership window.
August	Fall market preview	Buyers planning Q4 moves.
September	Fall listing prep	Second-busiest listing season.
October	Investor content (rentals, multiplex, laneway houses)	Slower retail, active investor segment.
November	Winter market positioning	Differentiation from quiet-market peers.
December	Year-end retrospective + sphere holiday content	Retention and referral season.

The weekly cadence

Within each month, the cadence is the same every week:

• Monday GBP post. A market signal or sold listing. 100-150 words, one neighborhood-specific anchor, one clear CTA. ~15 min.
• Wednesday GBP post. A neighborhood photo with one observation. Could be a coffee shop, a transit improvement, a seasonal event, a new development. ~15 min.
• Friday GBP post. A weekend market reflection or an open house preview. ~15 min.
• Every other Saturday: long-form blog post. 1500-2000 words on the month's theme. ~60-90 min with a content tool, 4-6 hours from scratch.
• Every other Sunday: email newsletter. 300-400 words. One featured piece of value. Soft CTA. ~30 min.

That is 5-6 pieces of content per week. Twelve pieces a month. If you stack the long-form post and the newsletter on alternate weeks, you avoid burning yourself out on a single weekend.

Example: May (Neighborhood deep-dives)

Here is how a concrete month looks with this calendar applied to a Vancouver agent covering Kitsilano and Mt Pleasant:

• Week 1 Mon GBP: "Sold this week in Kitsilano: 3BR townhouse off W 8th Ave for $1.69M. Three days on market, multiple offers. Here is what made this listing show well."
• Week 1 Wed GBP: Photo of 4th Ave with one observation about a new cafe opening or the seasonal cycle.
• Week 1 Fri GBP: "Open house Saturday at 1234 W 12th: 2BR character home in Kits Point. Asking $1.45M."
• Week 1 Sat blog: "Buying a Condo in Kitsilano: 2026 Guide" - 2000 words, anchors to specific buildings and price bands.
• Week 1 Sun newsletter: "What I learned from this week's Kits open house" - 350 words to your sphere.
• Week 2 Mon GBP: "Just listed in Mt Pleasant: heritage character home on 6th Ave."
• Week 2 Wed GBP: Photo from Main Street with a market observation.
• Week 2 Fri GBP: Weekend market reflection.
• Week 2 (skip blog, skip newsletter — biweekly cadence)
• Week 3: Switch focus to a third neighborhood, e.g. Olympic Village. Same M/W/F pattern. Saturday blog: "Olympic Village condo strata fees explained."
• Week 3 Sun newsletter: Featured value piece on strata documents to review pre-offer.
• Week 4: Cap the month with a comparison post: "Kitsilano vs Olympic Village vs Mt Pleasant for first-time condo buyers."

Four blog posts, twelve GBP posts, two newsletters in the month. Roughly 8-12 hours of work with a tool. Without a tool, 30-50 hours.

The "do this consistently for 12 months" outcome

One year of this calendar produces:

• 24 long-form blog posts covering all 12 monthly themes twice
• 156 Google Business Profile posts (3 per week × 52 weeks)
• 24 newsletter sends to your sphere
• ~200 indexed URLs on your domain

By month 9 you start seeing meaningful organic traffic. By month 12 you have a content asset that generates buyer and seller inquiries every month with no incremental work beyond the cadence.

How to actually keep this up

Most agents quit content calendars in week 4. Three things that help:

1. Batch the GBP posts. Write all three for the week on Sunday or Monday morning. Schedule them via GBP's built-in scheduler.
2. Use a content tool that handles the first draft. The cadence above is sustainable at 45-90 min/week with a tool; not without one. This rubric for evaluating AI content tools covers what to look for.
3. Pre-plan the month, not the year. Trying to plan all 12 months at once is paralysis. Sit down on the 25th of each month and plan the next month's themes, listings, and angles.

Where Stoopwriter fits

Stoopwriter is built for exactly this calendar. The generator covers blog posts, GBP updates, service pages, FAQs, social captions, and email newsletters - the six content types this calendar uses. Each output is tuned to your specific city, neighborhoods, and target keywords.

The locked demo shows five real samples of what this calendar produces. Founding rate is $39/mo for the first 20 Vancouver agents, locked in for life.